Bloom's mission is to help gardeners grow healthy plants in a more knowledgeable and enthusiastic environment. Bloom helps you keep track of your plants' condition and provides gardening advice. New technology sensors equipped in Bloom measure soil moisture, sunlight and infrared light to determine the exact needs of the plants. Critical information appears on a smartphone.
The packaging will inspire consumers to get better connected to nature by growing their own herbs/fruits/veggies at home. The Bloom logo is modular. Each logo's color palette represents the seasons, life cycle of a plant and the passage of time.
Instructor: Gerardo Herrera | 2014
Product Designers: Vivia Liu and Xiaobin Li