Established in 1962, Korean Air is the largest airline and flagship carrier of South Korea. The new brand I created promises a safe, reliable, and sophisticated flight
experience served with friendly and helpful customer service with warm traditional Korean hospitality. The new logo is a modern iteration of the original symbol resembling
the air and breeze. The light lines are balanced with the warm typeface that represent a modern feel of movement and strength.
Instructor: Gloria Kondrupt | 2012