Korean Air

Established in 1962, Korean Air is the largest airline and flagship carrier of South Korea. The new brand I created promises a safe, reliable, and sophisticated flight experience served with friendly and helpful customer service with warm traditional Korean hospitality. The new logo is a modern iteration of the original symbol resembling the air and breeze. The light lines are balanced with the warm typeface that represent a modern feel of movement and strength.

Instructor: Gloria Kondrupt | 2012

Fields:
Brand Identity
Website
App

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