The goal of the Trojan redesign is to shift the traditional focus
of condoms; to convey that a real man wears a condom.
The new strategy reinforces the idea that wearing condom is
a gentleman's duty to himself and his partner. New Trojan man is gentleman.
He is charismatic, powerful and seductive;
a man who will buy you flowers, open the door for you, offer
you his coat in the rain; and will wear a Trojan condom.
The use of Trojan condoms is empowering to a man who likes quality, reliability and elegance.
Instructor: Ania Borysiewicz | 2012