Trojan

The goal of the Trojan redesign is to shift the traditional focus of condoms; to convey that a real man wears a condom. The new strategy reinforces the idea that wearing condom is a gentleman's duty to himself and his partner. New Trojan man is gentleman. He is charismatic, powerful and seductive; a man who will buy you flowers, open the door for you, offer you his coat in the rain; and will wear a Trojan condom. The use of Trojan condoms is empowering to a man who likes quality, reliability and elegance.

Instructor: Ania Borysiewicz | 2012

Fields:
Brand Identity
Packaging

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